THE MEANS OF ACTION OF THE LEADERS: AFFIRMATION, REPETITION, CONTAGION
When it is wanted to stir up a crowd for a short space of time, to induce it to commit an act of any nature--to pillage a palace, or to die in defence of a stronghold or a barricade, for instance--the crowd must be acted upon by rapid suggestion, ... THE MORALITY OF CROWDS.
Taking the word "morality" to mean constant respect for certain social conventions, and the permanent repression of selfish impulses, it is quite evident that crowds are too impulsive and too mobile to be moral. If, however, we include in the ter... THE REASONING POWER OF CROWDS
It cannot absolutely be said that crowds do not reason and are not to be influenced by reasoning. However, the arguments they employ and those which are capable of influencing them are, from a logical point of view, of such an inferior kind tha... THE SUGGESTIBILITY AND CREDULITY OF CROWDS.
When defining crowds, we said that one of their general characteristics was an excessive suggestibility, and we have shown to what an extent suggestions are contagious in every human agglomeration; a fact which explains the rapid turning of the s... TRADITIONS
Traditions represent the ideas, the needs, and the sentiments of the past. They are the synthesis of the race, and weigh upon us with immense force. The biological sciences have been transformed since embryology has shown the immense influence... WHAT IS MEANT BY THE RELIGIOUS SENTIMENT
It is independent ofthe worship of a divinity-- Its characteristics--The strength of convictions assuming a religious shape--Various examples--Popular gods have never disappeared--New forms under which they are revived--Religious forms of atheism--Im...

THE INTOLERANCE, DICTATORIALNESS AND CONSERVATISM OF CROWDS. FIXED BELIEFS. HETEROGENEOUS CROWDS THE MEANS OF ACTION OF THE LEADERS: AFFIRMATION, REPETITION, CONTAGION FIXED BELIEFS 2 IMPULSIVENESS, MOBILITY, AND IRRITABILITY OF CROWDS. 1. IMPULSIVENESS, MOBILITY, AND IRRITABILITY OF CROWDS. 3. THE EXAGGERATION AND INGENUOUSNESS OF THE SENTIMENTS OF

HETEROGENEOUS CROWDS The Crowd And The Social Problem Of To-day The Crowd And The Unconscious The Absolutism Of The Crowd-mind The Psychology Of Revolutionary Crowds The Crowd A Creature Of Hate Freedom And Government By Crowds The Egoism Of The Crowd-mind